It’s the rare dietary supplement company that can put the words “family owned and operated” on the label. Fewer still can make that claim well into a fourth decade, but SuperNutrition USA, the company that pioneered high-potency multivitamins, has held that status since 1977.
Karen Raterman is principal, New Leaf Communications, in Arvada, Colorado. She specializes in content marketing strategies and development, corporate communications, public relations and social media for natural brands, dietary supplements and botanical ingredients.