Wednesday, Oct. 13
The New Rules of Natural Product Marketing*
When: 9 to 10:30 a.m.
Where: Level 2, Room 253B
Rafael Mael, marketing strategist at Baltimore-based marketing firm Brand Launcher, packs this session with innovative ideas and proven promotional
strategies to bring in new customers and boost word-of-mouth referrals. 

Navigating Sleep and Stress Supplements*
When: 10:45 a.m. to noon
Where: Level 2, Room 252A
Sleep aids and stress supplements are gaining more shelf space. This session details what you and your staff need to know about these hot products.

Call of the Cleanse*
When: 1 to 2:15 p.m.
Where: Level 2, Room 252A
Last year, consumers spent more than $100 million on cleansing and detox products. Learn the supplements that target top health concerns, such as losing weight, gaining energy and improving digestion.

Retail Strategies To Go*
When: 4 to 5:15 p.m.
Where: Level 2, Room 253B
Join this informal wrap-up of the Retailer Workshop as speakers come together to discuss key takeaways and strategies you can immediately implement at your store.

The Organic Harvest Festival and Spirit of Organic Awards*
When: 5 to 7:30 p.m.
Where: Seaport World Trade Center
The fest brings the organic community together with live music, conversation, organic food and drink, and the Spirit of Organic Awards presentation. 

Thursday, Oct. 14
Social Media Trends and Tools for Sales and Branding
When: 8 to 9 a.m.
Where: Level 2, Room 251
A discussion of the latest tech trends for leveraging Twitter and Facebook, as well as the how and the why behind YouTube and geolocation apps. 

New Products Showcase
When: 9 a.m. to 6 p.m.
The New Products Showcase is open Thursday and Friday from 8 a.m. to 6 p.m., and Saturday from 8 a.m. to 4 p.m.

Community Celebration
When: 6 to 8 p.m.
Where: Westin Waterfront, Garden Terrace
Join the natural products community at this Oktoberfest-themed event that culminates day one of show-floor activity.

Friday, Oct. 15
Breakfast by the Bay
When: 7 to 8:30 a.m.
Where: Level 3, Grand Ballroom Lobby
Complete with sunrise views over Boston Harbor, this event will feature healthy and delicious food provided by Earth Balance.

Keynote: Alicia Silverstone
When: 8:30 to 10 a.m.
Where: Level 3, Grand Ballroom
As a well-known actress, Silverstone leverages her fame to promote key issues, including health and the environment.

OTA Annual Dinner and Dance
When: 6 to 10 p.m.
Where: Boston Center for the Arts
The event features an organic dinner, awards ceremony and dancing under the stars. Tickets, which range from $90 to $105, are available from the Organic Trade Association, ota.com.

Saturday, Oct. 16
Hot, Rich & Green
When: 8 to 9 a.m.
Where: Level 2, Room 252A
Rebecca Harrell Tickell delivers a motivational session for any budding environmentalist, based on her book, Hot, Rich & Green! (Living Well Publishing, 2010).

* This session is part of the Retailer Workshop, which costs $95, or $75 for Natural Products Association East members.