If fashion and parties seem antonymous to environmentalism and disease- prevention, think again. The 2008 thinkVitality Fashion Show and Fashion A Go Go after-party at Natural Products Expo West will not only raise awareness for eco-conscious clothiers, but also benefit Susan G. Komen for the Cure, a nonprofit dedicated to curing breast cancer.

Think Products CEO Lizanne Falsetto explains how eco-fashion and preventing breast cancer go hand in hand: "What you put on, what you eat, what's all around you—these are all reasons you get diseases." The goal of the fashion show is to highlight how natural products can be stylish and glamorous, while also supporting healthy lifestyles. "We like to say, it's time to kick off your Birkenstocks and put on your Gucci," Falsetto says.

Featured designers include Deborah Lindquist, Indigenous Designs, Linda Loudermilk, Stewart Brown, Under the Canopy, Koi Flumer and Ecolution. Also look for a line of clothing constructed from Think Products wrappers, modeled by cancer survivors to raise awareness for the disease. "We believe that educating about prevention is what's key," Falsetto says.

The fashion show, co-sponsored by Whole Foods Market, will feature models and celebrities as well as breast-cancer survivors. Doors will open at 6:30 p.m. for the 7:30 p.m. show in the big, white tent outside the Anaheim Marriott. Free organic-tequila margaritas, organic-vodka martinis, snacks and goody bags will spice up the event, which will be followed by an after-party in the Marriott Hotel Ballroom. Guest DJs from London, go-go dancers and a fully stocked cash bar will keep the entertainment going until 1 a.m.

Natural Foods Merchandiser volume XXIX/number 3/p. 33