NBJ/Engredea Monograph: Protein

Price: $249.00

The latest NBJ/Engredea Monograph, Protein Futures 2013, explores the role of protein in the market from its traditional focus on sports performance to new science and health applications. We explore market valuation and projections, consumer awareness and drivers of growth from consumers to scientific development. What is replacing animal-based proteins in the market? Are they cheaper? Healthier? How will they contribute to the strong growth of new protein supplement introductions?



Table of Contents

I. Proteins Industry Overview

II. Consumer Awareness

III. Growth Forecast

            Chart: Protein sales 2010-2012

IV. Protein Sources

        Chart: Vitamins and supplements with protein as a primary ingredient, 2011-2012

A. Dairy (whey, casein, egg)

B. Plant Sources (grains, rice)

C. Brown Rice

D. Canola

E. Legumes (soy, yellow peas)

F. Yellow Pea (Pisum sativum)

G. Other (algae)

V. Ingredient Innovations

VI. Pricing Trends

        Chart: Protein SWOT Analysis

VII. Spotlight On: Food & Beverage

  1. Food & Beverage Innovations

VIII. Spotlight On: Dietary Supplements

A. Dietary Supplement Innovations

IX. Nutrition and research review

X. Consolidation in the Market

XI. Case studies

       A. Glanbia

       B. Fonterra

XII. Market Potential

XIII. Protein Forecast: 5 Trends to Watch in the Years Ahead

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