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Spring 2002
A New Tool For Selling Naturals
For more than 10 years, changing consumer attitudes have fueled unprecedented growth for the natural and organic products industry: Sales topped $32 billion in 2000 up from $4.2 billion in 1990. More interestingly, growth in grocery chains continues to demonstrate strong gains against natural food stores and natural supermarkets. Driven by the growth of strong, nationally marketed brands and changing health attitudes in the general population, the crossover of natural and organic products to grocery has created a rapidly growing category opportunity. Explosive sales for key products—nondairy beverages, 51.7 percent; cold cereals, 77.9 percent; organic packaged salad, 50.2 percent—means shoppers have dipped their toes in the natural and organic lifestyle waters from the comfort of a familiar shopping environment.
We created Natural Grocery Buyer to provide you with a definitive tool for understanding and successfully merchandising this rapidly growing category. In this publication, you will find market trend and product sales data, information on how consumer attitudes influence the category's growth, how other grocers are successfully merchandising and selling these products for high profitability, and in-depth features on specific product categories.
The only trade publication 100 percent dedicated to natural and organic, Natural Grocery Buyer is published by New Hope Natural Media—the leading media company in natural products since 1979. We offer our knowledge and longevity in the natural and organic market as a platform for your success in building this category in your store.
As you read this premier issue of Natural Grocery Buyer, I hope you will find it as useful as we intended it to be. Your feedback will be greatly appreciated.
I look forward to seeing you at our Natural Products Expo West in Anaheim, Calif., March 7-10.
Susan Haeger
Associate Group Publisher
shaeger@newhope.com
Table Of Contents
Wild Harvest: Wild Success
"Well for Life" Focus of Raley's Naturals Strategy
Sponsors See Sales Spike With TV Health News Segment
Soy Milk Sales Top $800 Million
Niche Markets Drive Bar Sales
Statshots
Natural Grocery Buyer is published by New Hope Natural Media, a division of Penton Media Inc., located at 1401 Pearl St., Ste. 200, Boulder, CO 80302. Phone 303.939.8440, editorial fax 303.440.8884, ad sales fax 303.939.9886.
Copyright 2001 by Penton Media Inc. All rights reserved, including the right to reproduce in whole or part.
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