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Natural Foods Merchandiser each week picks social media posts worth sharing. Gain inspiration and learn from others as we explore how natural foods businesses get social. This week, look back to Natural Products Expo East for an example of how you can engage your customers during Expo West.

Christine Kapperman, Senior Content Director

February 27, 2013

1 Min Read
Social-able: Your social media retail strategy for Natural Products Expo West

Do you have a social media strategy for Natural Products Expo West? Sure, you can engage with other attendees on Twitter with the #ExpoWest hashtag. But you should also think about virtually including your customers in on the excitement.

Below is how a natural retailer did just this during Expo East. 

About the Author(s)

Christine Kapperman

Senior Content Director, New Hope Network

As the senior content director at New Hope Network, Christine Kapperman combines her 20-year journalism background with her passion for business to cover the natural products industry for newhope.com and Natural Foods Merchandiser magazine. She also led content at worldteanews.com. She loves tracking (and tasting) trends as she shares what’s next to show up in cups, plates and in pantries across the United States.

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