Nutrition industry executives were asked: “Given 10 times the resources you now have, what initiatives would you undertake on behalf of your product, your category or the industry in general?” The following is a summary of the responses on the most frequently cited issues. More Promotion/Advertising (15) • More consumer and medical practitioner advertising, more tradeshow participation • Radio advertising • Advertise... advertise... advertise • Actively support major television and radio ...

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