'Personalization' consumer trend hits Expo East 2012


From chocolate even dieters can enjoy to DIY kombucha, new natural product launches are hip to personalization: the idea that one size does not fit all.

Food Editor Kelsey Blackwell joins Caren Baginski, senior editor, newhope360, at Natural Products Expo East 2012 to share how several natural companies are courting millennials (and other savvy consumers) with customizable products.

Learn more about the personalization trend in the NEXT Forecast 2013.

Products in this video:

  • GOOD CACAO Orange Tangerine
  • Quinn Popcorn
  • Aqua Zinger
  • Kombucha Brooklyn Home Brew Kit

Watch more Expo East coverage

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