NISSUI (Nippon Suisan Kaisha, Ltd.) will launch a new beverage, “Kairei”, whose main ingredient is marine collagen, exclusively via mail order on 15 October 2008. This beauty drink includes four oceanic beauty ingredients (5,000 mg of marine collagen plus marine placenta, fish elastin, and shark fin extract) as well as four types of vitamin (vitamin C, B2, B6, and pantothenic acid), and is priced at JPY 420 per 50 ml bottle.