What is in this article?:
With technology and online shopping booming, retailers have to wonder if the brick-and-mortar grocery store is becoming obsolete. Follow this guide to decide whether an alternative way of selling groceries is worth the plunge.
When customers purchase groceries online, the order is overnighted to their home. Or hand-delivered the same day. Or available within hours at a store-side pickup window.
It’s fast, easy, convenient.
Unless the order is delayed. Or shipping costs too much. Or the customer receives tired-looking lettuce.
Online, delivery and drive-thru retailing strategies as supplements or substitutes for brick-and-mortar grocery stores are either the next new thing or an idea whose time hasn’t yet come—and maybe never will. In today’s economic climate, how does a retailer decide whether a new way to sell groceries is worth the plunge? Follow our guide to find out.