Supplement industry news and updates – February 2024

Congress resurrects Dietary Supplement Caucus – article

Lawmakers have re-established the bipartisan forum for education and discussion on the industry, which will most likely include about 30 members. The Congressional Dietary Supplement Caucus was launched in 2006 but has been inactive for years. Find out what leaders of top industry trade groups think about the organization’s relaunch here.

2023 supplement trend recap and 2024 opportunities – article

It’s time to target the consumers who don’t even know what they’re missing. The 27% of adults who don’t take supplements regularly may be the industry’s biggest challenge — but they’re also its biggest opportunity. Learn why some consumers may shrug off supplements and how the industry can reach them here.

Vitamin, mineral, supplement insight from New Year’s resolutions: All talk or data-backed? – analysis

As the confetti settles and the calendar turns, millions of U.S. consumers embark on a journey to better themselves through New Year’s resolutions. According to a recent YouGov poll, nearly one-third of U.S. adults plan to make resolutions for 2024, with an optimistic 89% believing they will stick to their goals throughout the year. SPINS’ Practice Team delves into the data to uncover whether these resolutions are merely talk or if they are backed by substantial evidence. Read more here.

California weight-loss supplement age restriction bill advances – article

The state assembly health committee passed the bill, which would prevent stores from selling weight loss supplements or OTC diet pills to minors without a prescription. Natural Products Association recently filed suit against a similar law in New York. Find out about broader implications and what could happen next here.

Top 5 2024 industry trends with game-changing potential – article

Radicle Science co-founders forecast how this year may be just as much of a rollercoaster as last, including rising femtech catalyzing a new era in women’s health and nutrition, and the growing demand for off-label pharmaceutical use and compounding laboratories thanks to Ozempic. Learn what else may lie ahead here.

Will AI revolutionize natural dietary supplement marketing? – article

An interview with Mike Lee of The Future Market reveals what he believes we can expect to see in supplement marketing messaging as artificial intelligence transforms the marketing of natural and organic dietary supplements. Read more here.

10 things emerging supplement brands should know about DSHEA – article

Find out what a leading attorney in the dietary supplement and wellness products space and the general counsel for the Council on Responsible Nutrition say you need to know about the Dietary Supplement Health and Education Act, including how claims responsibility goes way beyond the label and when you should call an attorney. Read more here.