New Hope Natural Media launches IdeaXchange to provide a year-round platform for the thoughtful sharing of important industry ideas.

Carlotta Mast, Senior Vice President of Content and Market Leader

October 6, 2014

2 Min Read
IdeaXchange fuels natural products industry discussion beyond the Expos

The natural products industry is home to many innovative, business-savvy and mission-driven individuals. These are the people running some of our most successful and influential companies, fighting for needed changes that will clean up our food system and helping to shape the future of our vibrant industry.

The idea sharing that happens between these people is one of the things that makes industry events such as Natural Products Expo so important and even magnetic. But for this sharing to have the greatest impact possible, it must occur more than just a few times a year. This is why New Hope Natural Media is launching a new platform called IdeaXchange that is designed to fuel year-round industry conversation on important topics.

Through IdeaXchange, we will provide new thoughtful and, perhaps at times, provocative content from industry influencers. These Xperts, as we have dubbed them, will hash out the big ideas shaping natural health, wellness and business. They also will take on the important topics facing the industry, including defining “natural,” GMO labeling, the future of organic, the regulatory landscape for dietary supplements and making healthy food more accessible to more people.

We are launching IdeaXchange with 12 industry thought leaders. Some of these people you likely know; others represent newer, but equally important voices for the industry. You can read more about each of our Xperts here and begin “following” those contributors whom you want to keep up with.

We will be regularly adding to our IdeaXchange lineup and encouraging the entire natural products community to respond to Xpert opinions and share their own ideas through the IdeaXchange platform.

I hope you will spend time reading our IdeaXchange content and engaging in the ideas shared by offering up your own viewpoints. Also, let us know if there are others industry thought leaders you would like added to our IdeaXchange platform by adding a comment below.

Here’s to an open and productive sharing of industry ideas.

About the Author(s)

Carlotta Mast

Senior Vice President of Content and Market Leader, New Hope Network

Carlotta leads the New Hope Network Content Team, producing all content and conference programming for Natural Products Expos, NBJ Summit, Esca Bona, Nutrition Capital Network, Natural Foods Merchandiser, newhope.com, Nutrition Business Journal and the NEXT portfolio. In addition she is the chief author of the NEXT Natural Products Industry Forecast. With 20 years of experience, Carlotta has her finger on the pulse of new health, wellness and natural product trends and the forces shaping consumer attitudes and behaviors.

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