March 27, 2010

3 Min Read
Two New Praeventia Cookies from Leclerc Now Available with Wellmune Wgp®

Following the introduction of its Praeventia cookies and bars, Groupe Biscuits Leclerc is continuing its food revolution with the launch of two new Praeventia cookies with Wellmune WGP®, an ingredient clinically proven to enhance key immune responses. Developed by the Research and Development team at Leclerc, an acknowledged food industry leader, Praeventia products are the latest in functional foods.

“We are proud to offer our customers two new innovative cookies sold under the Praeventia brand. The natural ingredient we’ve added to the cookies called Wellmune WGP® is a major drawing card for customers committed to eating well,” explains Frédéric Langlois, Vice President, Research and Development at Groupe Biscuits Leclerc Inc.
What is Wellmune WGP®?
Wellmune WGP® is a product of Biothera, a biotechnology company dedicated to improving immune health. This natural ingredient is derived from the cell walls of baker’s yeast. One 30 g packet of Praeventia cookies provides 100 mg of β-glucans Wellmune WGP®. Consuming 100 to 200 mg* of β-glucans a day activates key immune cells (neutrophils).

March is Nutrition Month
Leclerc is proud to contribute in a tangible way to improving the health and well-being of its customers. “Eating well and staying physically active are key to improving health. Praeventia products are not only a great food choice for a balanced diet, they are also a reflection of the company’s core philosophy of reaching out to people and helping improve their well-being,” says a proud Frédéric Langlois, Vice President of R&D at Groupe Biscuits Leclerc.

Two original flavors made with carefully selected ingredients

Ginger
• 100 mg of β-glucans Wellmune WGP® activates key immune cells (neutrophils).
• Ginger, renowned for its antioxidant content
• Whole grains such as whole oat and whole wheat
• Trans fat free and low in saturated fat


Dark Chocolate Chip 70% cocoa and Cranberry
• 100 mg of β-glucans Wellmune WGP® to enhance key immune responses (neutrophils)
• Dried cranberries, renowned for their antioxidant content
• Whole grains such as whole oat and whole wheat
• Dark chocolate 70% cocoa, renowned for its polyphenol (antioxidant) content
• Trans fat free and low in saturated fat

Make the right choices!
Make the right food choices! Praeventia offers a range of tasty and nutritious products boasting ingredients with different health benefits, including cookies and bars with inulin—a prebiotic dietary fiber that promotes good digestive health—and now, cookies with β-glucans Wellmune WGP® activates key immune cells (neutrophils).

Visit www.praeventia.ca to learn more about Groupe Biscuits Leclerc’s food revolution!

A Made-in-Quebec company
Founded in 1905 by François Leclerc, Groupe Biscuits Leclerc has grown tremendously in the last 15 years and boasts five ultramodern plants and more than 520 employees. The family-run company is headquartered in François Leclerc Industrial Park in the Quebec City suburb of Saint-Augustin-de-Desmaures.

Leclerc specializes in manufacturing cookies, snack bars, crackers, and breakfast cereals, and exports to more than 20 countries. With its product lines of healthy, nutritious foods, it is known as an innovative company attuned to the tastes and needs of informed customers who care about the food they eat and like to treat themselves to life’s pleasures.

Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.

You May Also Like