Bangkok, Thailand, 26 September, 2007 – Food fortification is not just about incorporating single vitamins and minerals into a product anymore. Products are now being developed with multiple ingredients to provide overall health solutions and to serve specific demographic audiences. This trend has stretched into virtually every product category and will continue to expand on a global scale. At Fi Asia 2007, Fortitech Asia Pacific is demonstrating how this growing fortification trend is translating in to new, functional foods that each addresses various health-related issues. A few of the samples this year include:

Fortified Cookies – A popular baked application offering an excellent fortification platform for delivering added nutrition. This custom sample contains nutrients including vitamins B1, B2, B3, B6, C, E, folic acid, chromium, iron, zinc, magnesium and choline. The nutrient profile of these fortified cookies can address brain health and added energy.

Fortified Sport Beverage – Sample a refreshing drink that is loaded with nutrients that can help increase or boost energy levels. The custom premix in this sports beverage is packed with thiamine, niacin, vitamin B6, potassium and taurine to stimulate energy and increase metabolism.

Fortified Gummy Bear – A versatile premix that can be incorporated into a gummy application for both kids and adults who are looking to boost overall wellness. This sample contains 50% EU RDI of Vitamin A, C, D3, E, B3, B6, B12, folic acid and biotin. With its powerful antioxidant and energy boosting profile, this gummy sample has a complete all-in-one formula delivering the precise amount of nutrients.

Energy-Fortified Lollipops – Loaded with 16 different nutrients, these adult-targeted energy-boosting lollipops were custom designed for those in search of a long-term boost of energy. These lollipops contain elevated levels of folic acid, biotin, niacin, pantothenic acid, iodine, zinc choline and vitamins A, C, D3, E, and a complete B-vitamin complex.

Energy-Fortified Jellybeans – Also with a custom premix intended for adults, this innovative application idea contains 12 vitamins and nutraceuticals with a complete energy-boosting profile. The energy jelly bean application is rounded out with vitamins B12, B6, CoQ10, pantothenic acid, niacin, folic acid, biotin, taurine, D-Glucoronolactone and D-Ribose.

Asia is a booming region for fortified foods and, according to market research, the market grew more than 11% in 2006. Because of this tremendous growth and interest, Fortitech Asia Pacific is currently in the process of constructing of a brand new manufacturing and laboratory facility located outside of Kuala Lumpur, Malaysia. The new, state-of-the-art, custom facility is expected to fully operational sometime later next year.


About Fortitech Asia Pacific Sdn Bhd

Fortitech Asia Pacific Sdn Bhd is part of the global network of manufacturing and distribution companies of Fortitech, Inc., the world leader in the development of custom nutrient premixes for the food, beverage and pharmaceutical industries. Located in Kuala Lumpur, Malaysia, the company is exclusively dedicated to the manufacture of nutrient premixes. Fortitech Asia Pacific is ISO 9001:2000 certified and HACCP, Halal and PNDC certified. Fortitech Asia Pacific also meets requirements for Allergen Monitoring program standards. For more information, visit fortitech.com - powered by FortiSource® - the ultimate fortification destination. Not just premixes...Strategic Nutrition.

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