Daniel Lohman, CPSA

Organic and CPG Industry Strategic Advisor , CMS4CPG (Category Management Solutions)
Contact Dan@CMS4CPG.com

Organic and CPG Industry Strategic Advisor Daniel Lohman CPSA is an expert in the organic and natural CPG industry. With more than 25+ years experience, he is certified at the highest level of category management proficiency: Certified Professional Strategic Advisor. 

Focused on leveling the playing field between natural and conventional CPG manufacturers and retailers, Daniel assists companies in expanding their retail distribution and improving their merchandising.  He is passionate about helping them get more out of their available resources and believes that natural and organic CPG companies deserve to benefit from the same practices and technologies as their conventional counterparts—without sacrificing what makes the natural channel distinctive.

Daniel is a trusted and respected member of the natural community, a Natural Products EXPO speaker, and an internationally published author whose articles appear in Supermarket News, The Natural Food Merchandiser, New Hope 360, next, World Alliance for Retail Excellence and Standards, and LOHAS (his “What You Need To Know” articles are available at: WWW.CMS4CPG.COM). He published the Strategic Solutions And Guide To Grow Your Natural Business is a contributor in Bob Burke’s Natural Products Field Manual and is a staunch advocate, passionate about bringing true category management to the organic and natural channel. Daniel offers a unique and fresh perspective on the industry. 

Responsible for mentoring, growing sales, and teaching Category Management theory and principals while at Kimberly-Clark, Unilever and SPINS, Daniel has worked with and supported hundreds of natural and conventional manufacturers, retailers and brokers. His extensive knowledge and expertise extends beyond that of a traditional Category Manager and has earned him recognition and a reputation throughout the industry as a thought leader.

Category Management Solutions (CMS4CPG) provides innovative strategic solutions for natural and organic CPG companies interested in gaining a significant competitive advantage. CMS4CPG provides companies with actionable insights to assist them better connect with consumers, helping them "win-at-shelf." 

Daniel lives in Colorado, is a member of Boulder Naturally and is on the CircleUp advisory board.  Connect with Daniel on Linked-In and follow @CMS4CPG on Twitter. He can be reached at DAN@CMS4CPG.COM.

Posts by Daniel Lohman, CPSA

Answer these questions as you review 2013 business

As you set your 2014 goals, make sure to review 2013's business successes (and failures) by answering these questions....More

Know your retail pricing strategy

Remember the unique value of natural products in planning your retail pricing strategy....More

Maximize holiday grocery sales 

Proper planning and promotion can help maximize holiday sales with fewer inventory management headaches....More

Naturals and the new economy

Natural products may cost a few cents more but they bring value, nutritional and otherwise, that is worth it to customers. And that's something....More

NEXT is what's new in natural products 

New Hope Natural Media's NEXT Trend takes next step in category analysis....More

The importance of technology at retail

Technology can be a retailer's best employee. The key is to find the right technology for your business and the best way to use it....More

How to maximize your visit to Natural Products Expo East

There are plenty of educational opportunities at Expo East. Make sure you take advantage of them....More

Natural products sales do not end at checkout

Seeking understanding, not just sales, leads to business success for retailers and manufacturers....More

Millennial intel: stats, stories & service

Think you know your millennials? Check out these telling stats and stories....More

Understanding the true cost of your products

While most natural companies have a pretty good idea of their costs, they don't have a good strategy to account for the volatile pricing of some....More

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