Carlotta Mast

Senior Director of Content & Insights; Editor-in-Chief,, New Hope Natural Media

Carlotta Mast is a recognized expert in the natural products and health and wellness arena. As senior director of content and insights at New Hope Natural Media, Carlotta oversees Natural Foods Merchandiser,, Functional Ingredients, Nutrition Business Journal and New Hope's consumer content portfolio. She also is the content director for the NEXT Natural Products Accelerator, a digital platform designed to help entrepreneurs launch and grow their natural products businesses. In addition, Carlotta engages in New Hope's multi-partner research and was the lead author of NEXT: The Natural Products Industry Forecast of 2013.

Prior to this role, Carlotta was the editorial director for Nutrition Business Journal, the leading market research and business journal for today's nutrition and natural products industry executives. Carlotta is a frequent speaker at industry events and conferences, including the NBJ Summit, Natural Products Expo West and East, the NutriCosmetic Summit, SupplySide West and Nutrition Capital Network. She has been interviewed about natural products industry trends, regulatory issues and market performance by numerous media outlets, including The New York Times, Cosmopolitan, NPR, ABC News and others. Carlotta also appears in the 2013 BBC documentary The Men Who Made Us Thin.

Posts by Carlotta Mast

in New Hope 360 Blog Jan 13, 2014

Don't give up: 7 tips for persevering in 2014

Things get harder right before you succeed. That's one reason why, no matter what challenges you may be facing, now is not the time to throw in the....More
in New Hope 360 Blog Dec 31, 2013

Paleo, chia and kale move (predictably) mainstream

A new survey of registered dieticians reveals that trends we've been following in the natural channel for years are now expected to make their mark....More
in New Hope 360 Blog Nov 27, 2013

What does the Tofurkey say?

Whole food supplement brand MegaFood gives us another reason to be thankful with its hilarious Thanksgiving parody of Ylvis's The Fox....More
in New Hope 360 Blog Oct 14, 2013

Why it's time to get off the GMO labeling sidelines and support I-522

This video by Presence Marketing urges the natural products industry to actively engage in the fight to label GMOs by supporting Washington's I-522....More
in New Hope 360 Blog Mar 14, 2013

Next new thing for Whole Foods? A health resort

Whole Foods Market's John Mackey says his company plans to open a health resort in Austin, Tex. designed to teach people how to adopt a healthy....More
in New Hope 360 Blog Feb 26, 2013

Fuel sales with these hot products trends from UNFI

Prepare for the upcoming Natural Products Expo West 2013 by spending a few minutes watching this fast-moving and fun product trend video from UNFI....More
Why local is good for natural products retailers
in New Hope 360 Blog Feb 05, 2013

Why local is good for natural products retailers

Local is hot—and for good reason. Natural product retailers who tap into this trend secure a more prosperous future for themselves and their....More
in New Hope 360 Blog Jan 23, 2013

Have you noticed the changes to

Welcome to the new The site still provides comprehensive coverage of the natural, organic and healthy products marketplace, but now....More
in New Hope 360 Blog Dec 18, 2012

Super Supplements is a super acquisition for Vitamin Shoppe

The Vitamin Shoppe is poised to become a lot bigger—and stronger—in 2013 with its recently announced acquisition of Seattle-based Super Supplements....More
in New Hope 360 Blog Nov 27, 2012

Why no acquisition will save the Twinkie

Several potential acquirers including Grupo Bimbo and Flowers Foods are reportedly interested in scooping up the Hostess's now bankrupt food brands,....More

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