Todd Runestad

Functional Ingredients

I've been writing on nutrition science news since 1997. Currently I'm editor-in-chief of Engredea, which includes Functional Ingredients magazine, Engredea Daily eNewsletter, NEXT Innovation Summit conference, Engredea Monograph series, and Engredea trade show linking suppliers and manufacturers in the global nutrition business. In addition, I'm supplements editor for and Natural Foods Merchandiser. Follow me on Twitter @ToddRunestad
My daily vitamin regime includes a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 
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Unboxed: Who needs pills? Powders are revolutionizing supplements
One way to get supplements with cleaner ingredients is to get rid of the tablet or capsule altogether.
How the supplements supply chain is responding to the dive in consumer trust
Supps trust begins at the beginning, with the supplier. Here's five notions to consider when dealing with yours.
FDA, DEA herald a new shift in CBD market
Can the government really put the cannabis genie back in the bottle?
5 standout targeted supplements
Retailers can engage their customers with more nuanced, sophisticated and personalized supplement and diet recommendations, such as the five highlighted here.
targeted supplement ingredients
Personalized nutrition takes hold in the supplement aisle
From age-targeted multivitamins to condition-specific supplements, understanding the logic behind your customers’ product choices can help you interact with them on a deeper, more personal level.
Gaia Herbs founder Ric Scalzo
The yoga of echinacea
The bees have it: Watch Gaia Herbs founder Ric Scalzo as he guides you through the art and ag of herbal medicine making.
Nature and science mix at Gaia Herbs' North Carolina farm
Gaia Herbs founder and CEO Ric Scalzo explains how vertical integration helps the company meet its objective to control the supply chain from seed to shelf.
Asheville, home of Gaia Herbs, the mecca of plant medicine 1
Western North Carolina has long been a center for holistic healing. Now it’s attracting businesses to move to the area.
Is self-regulation of supplements actually, at long last, working? 1
By 2020 this ought to be a significantly changed supplements—and ingredient supply—business.
Supps' 2016 mid-year check-up: How are we doing?
How do consumers, regulators and lawmakers see supplements now?
Will organic supplements boom like organic foods?
Organic foods are booming. In just the last few years, organic supplements have started to rise. Can we expect supplements growth to mirror foods' fortunes?
NBJ Summit recap: What have we learned?
What do thought leaders think business leaders are up to?
NBJ Summit 2016 recap: What we've learned
What happens when 400 industry thought leaders gather for an intimate confab?
Science sells, until it doesn’t 

Scientific research is the backbone of the supplements industry. Sales are won or lost, whole business enterprises soar or crash, based on the depth of research validating an ingredient or a finished-product formulation. The trick is merely to properly communicate the science advantage of your product on the limited real estate of a product label.

Except when it isn’t. And when you can’t.

How did whole-food supplements begin as a concept?
Nutrient-dense whole foods are trending. Rainbow Light was an early pioneer of the concept in supplements. Here's how it all started.
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