Jenna Blumenfeld

Senior Food Editor,
New Hope Network

I cover natural industry news, mergers & acquisitions, ingredient trends and brand-spankin' new natural products.

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Unboxed: 13 new natural foods & beverages
Here, we review luscious French desserts, clean-ingredient nut milks, speed scratch dinners and more.
Kashi new packaging 2016
Packaging spotlight: 5 natural product rebrands that rock
Kashi, Mighty Leaf and more get fresh new looks.
Jenna Blumenfeld New Hope Network
Why the Senate's new GMO labeling bill is inadequate 1
The Roberts-Stabenow GMO labeling bill is a watered down version of what labeling proponents advocated for, and it fails to provide enough information on the package.
How Dirty Lemon's business model caters to modern consumers
Tips from Dirty Lemon CEO Zak Normandin, on the importance of branding (hint: it's everything!) and scrutinizing consumer experience.
Chipotle's cutest (and kind of scariest) film yet
Chipotle's third original film, "A Love Story," inspires a good-food future.
Building authenticity at natural products retail
Consumers value it. Brands have it. But what does this ubiquitous term actually mean when it comes to doing business in natural retail?
3 hot ingredient trends from Summer Fancy Food Show 2016
We went. We ate. We drank. Now, we digest the trends rocking the Summer Fancy Food Show 2016. Here, find three ingredients and flavor profiles that kept appearing at the show again and again.
Nimble independent retailers adapt to modern natural products shopper
Americans are interested in food, but they're cooking less. Here, retailers share how they cater to this modern consumer phenomenon while nurturing relationships with their passionate, perceptive and even persnickety shoppers.
Dispatch: Summer Fancy Food Show '16, Day 2
Sauces spiked with masterfully crafted spices, beer blended with tea and fruit juices, and the best chocolate chip cookie ever took our tastebuds for a ride during day 2 at the Summer Fancy Food Show 2016.
Dispatch: Summer Fancy Food '16 finds, Day 1
Among food oddities like "waffle bites" and "asparagus chips," we've spotted (and obviously tasted) innovative, exciting natural foods and beverages at the Summer Fancy Food Show in New York City this week. Check out these notable products that win in flavor and uniqueness.
Venus Williams stars in Silk's new 'Do Plants' ad campaign
Plants equal power in Silk's new ad campaign featuring tennis star Venus Williams.
new natural condiments that feature healthy ingredients
Unboxed: 10 new, unique natural condiments 1
Consumers with limited culinary prowess can easily add flavor and interest to dishes ranging from salads to soups to stir-fries and more with these excellent natural condiments.
allergen free natural foods
Free-from foods rise to the occasion
Food allergies are on the rise—and so are natural products that meet these consumers’ needs. Here's a look at the $190 million market and the latest products.
Edible insect industry primed for growth
From a new trade association to events and documentaries, here's stakeholders are hatching plans to help the bug-protein industry grow.
Unboxed: 'Superfood' marketing skyrockets
These products tout their "superfood" status loud and proud.
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