Carlotta Mast

Executive Director of Content & Insights,
New Hope Natural Media
14 210 46

Carlotta Mast is a recognized expert in the natural products and health and wellness arena. As executive director of content and insights at New Hope Natural Media, Carlotta oversees Natural Foods Merchandiser,, Functional Ingredients, Nutrition Business Journal and New Hope's consumer content portfolio. She also is the content director for the NEXT Natural Products Accelerator, a digital platform designed to help entrepreneurs launch and grow their natural products businesses. In addition, Carlotta engages in New Hope's multi-partner research and was the lead author of NEXT: The Natural Products Industry Forecast.

Prior to this role, Carlotta was the editorial director for Nutrition Business Journal, the leading market research and business journal for today's nutrition and natural products industry executives. Carlotta is a frequent speaker at industry events and conferences, including the NBJ Summit, Natural Products Expo West and East, the NutriCosmetic Summit, SupplySide West and Nutrition Capital Network. She has been interviewed about natural products industry trends, regulatory issues and market performance by numerous media outlets, including The New York Times, Cosmopolitan, NPR, ABC News, BusinessWeek and others. Carlotta also appears in the 2013 BBC documentary The Men Who Made Us Thin.

Craven: Pharmavite purchase of FoodState is ‘cause for celebration’ 1
Pharmavite acquisition ensures FoodState’s MegaFood brand can remain focused on serving natural channel retailers, FoodState CEO says.
Is it our job to change the way poor people eat? 1
In a recent Slate article about Whole Foods Market’s entrance into the Detroit market, Tracie McMillan tackles the thorny issue of whether it is our job to change the way poor people eat.
Unilever missing a bigger opportunity with Hampton Creek lawsuit 3
Unilever - which has stated its own mission of creating a more sustainable supply chain through responsible sourcing - would be better off in the long run trying to find a way to either partner with Hampton Creek or at least use its success as inspiration for innovation.
IdeaXchange fuels natural products industry discussion beyond the Expos
New Hope Natural Media launches IdeaXchange to provide a year-round platform for the thoughtful sharing of important industry ideas.
Buy a Real Food Farm water bottle at Expo East to support healthy food access in Baltimore
Boulder Brands, New Hope Natural Media and Presence Marketing have teamed up for a fundraiser at this year's Expo East to help Real Food Farm in its mission to bring healthy, farm-fresh food to Baltimore's poorest neighborhoods.
Real Food Farm brings healthy, fresh food to Baltimore's poorest neighborhoods
Non-profit uses urban farm, mobile farmers market, cooking classes and more to improve access to healthy food in Northeast Baltimore
Annie's acquisition by General Mills angers many on social media 2
The news of the cereal giant buying the organic mac 'n cheese maker for $820 million fueled many Annie's customers to express their displeasure on social media
Natural and organic: Let's unify to create a healthy, sustainable and just food system 2
New York Times food columnist Mark Bittman drew the ire of organic advocates with his May 6 editorial, “Leave ‘Organic’ Out of It.” Rather than view his arguments as a knock against organic, I see them as a call for unity—something the natural products community desperately needs right now.
Rudi’s Jane Miller on sleeping your way to the top and other business myths
Miller offers career advice and shatters common myths about business success in her soon-to-be-published book, Sleep Your Way to the Top.
Durant vs. James: KD's the winner because he's KIND 1
Compare Kevin Durant and LeBron James all you want. Durant's the winner in my book because he would rather use his influence to inspire kindness and healthy snacking than to hawk fast food or sugary drinks.
Creating a new funding opportunity for mission-driven brands  1
Eric Schnell, founder of the newly-formed MetaBrand Capital, talks about the mindset and strategies of startup investors looking to invest in mission-driven natural products companies.
Is attacking natural the best way to support organic? 9
A new group called Organic Voices is working to educate on the benefits of organic by taking down products labeled natural. Is this negative approach the best way to get more consumers and brands to commit to organic?
Krave beef jerkey was a standout at Fancy Food
8 trend-setting natural and organic products from Fancy Foods 2014  1
Though January's Winter Fancy Food Show focuses on specialty food products, trends from the natural channel like ancient grains, chia and coconut were certainly sharing the spotlight. Here are eight standout natural and organic products from the show that provide a hint of trends likely to show up in the coming year.
Jackson's Honest Potato Chips
Jackson's Honest: Get to know the soul of a natural products startup
Organic potato chip startup proves the power of video storytelling for authentic, mission-based brands.
5 trend predictions worth watching in 2014
Natural products companies would be wise to take heed of these consumer, business and employment trends
Gender and the business of natural products
March 2, 2016

Excellent article, Karen. I couldn't agree more with all of your points, particularly the point about zero tolerance for sexual harassment in our industry and at our events....

FoodState CEO addresses acquisition questions [video]
December 22, 2014

Robert, PV Mike and Sword n Shield, I'm glad to see this dialogue happening and give FoodState credit for being open to an honest discussion. No one knows exactly what...

Big Mayo sues innovative startup over eggless product
November 11, 2014

Unilever is already seeing "unintended blowback" from its lawsuit against Hampton Creek. I agree with @RachelNedic in that Unilever would have been much better off trying to...

DSHEA needs to keep up with consumer demand
October 6, 2014

Tom, I agree with your thoughts here, particularly your view that the future of dietary supplements will be dictated by our consumers and their needs. I also wholeheartedly...

Impressions of an expo newbie
September 25, 2014

Couldn't agree more with your observations, Allison. You are a welcome addition to the tribe!

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