Free AF launches non-alcoholic Sparkling Rosé into Sprouts Farmers Market – press release
Free AF - one of the fastest growing alcohol-free brands in the U.S. - launches a non-alcoholic Sparkling Rosé into Sprouts Farmers Market nationwide from early January in time for Dry January. Free AF, which is known for its popular range of non-alcoholic cocktails, is pleased to announce the launch of its first non-alcoholic sparkling wine. Free AF Sparkling Rosé is a ready-to-drink, non-alcoholic sparkling wine which was created to match the crisp and light taste profile of a dry sparkling rosé with fragrant, fruity and floral undertones. Available as 4-Packs in Sprouts Farmers Market at $17.99 RRP.
January 2, 2024
Sponsored by AF Drinks
The launch of non-alcoholic Sparkling Rosé into Sprouts Farmers Market nationwide represents the latest innovation from Free AF, one of the fastest growing alcohol-free brands in the U.S.
Non-alcoholic beverage brand Free AF, which is known for its popular range of non-alcoholic cocktails, is pleased to announce the launch of its first non-alcoholic sparkling wine.
Free AF Sparkling Rosé is a ready-to-drink, non-alcoholic sparkling wine which was created to match the crisp and light taste profile of a dry sparkling rosé with fragrant, fruity and floral undertones. Unlike other non-alcoholic wines on the market, Free AF’s Sparkling Rosé is crafted differently.
“This is because most non-alc wines available on the market have been de-alcoholized, which means they have been made the traditional way, with alcohol, and this has later been removed either by gentle heating, or in some cases spinning the wine,” says Lisa King, founder of Free AF.
“Having tried many of the non-alc wines from around the world, we found the removal of alcohol changes the wine’s overall body and profile. This results in the end product tasting either like vinegar; or a super sweet grape juice, as the natural flavours are replaced by lots of sugar.”
“As with our cocktails, when developing our Sparkling Rosé, we knew we could achieve a better-tasting non-alcoholic wine and flavor profile by not going through the traditional dealcoholized process.”
“We use natural flavors technology to achieve the fullness and complexity of flavors you’d expect from a Rosé. Using this approach, we also lower the amount of sugar in our Sparkling Rosé to just four per cent.”